A leading industry engineering and design team have gotten together with a legendary conservation family to bring a fresh approach to the building of fishing rods and reels. Douglas Outdoors did not evolve from a pre-existing enterprise. It is an entirely new initiative, bringing together the most experienced practitioners to found a fresh legacy of new tackle that pushes both the science and practice of angling. Douglas Outdoors will apply the same diligence and innovation to all its enterprises. Rod and reel design, customer service and their merchandising programs will bring an improved product and partner to the water and to the fishing business.